Marketing Metrics to Use on B2B Websites

Measuring success (or lackthereof) is an important facet of any marketing strategy. In fact, everything you do in marketing should have a measurable ROI — and this is particularly true for your online efforts as they can be easily tracked. Having data insight on your uniform website allows you to ensure the success and growth of your company and all marketing campaigns.

There are many different marketing metrics for B2B websites you can employ to determine success and progress, but we’ve outlined six of the most important ones:
  • Cost Per Action (CPA) 
  • Total Conversions 
  • Cost Per Lead (CPL) 
  • Return on Advertising Spend (ROAS) 
  • Customer Lifetime Value (CLV) 
  • Overall Return on Investment (ROI) 

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